Foxy Bingo to launch a huge TV bingo advertising campaign
Online bingo industry in the UK is booming despite the down turn in the economy. As a sign of this trend Foxy Bingo announced a massive £10 million TV bingo advertising campaign that is guaranteed catch the attention of those of you who love to play bingo online.
The Foxy Bingo Show’will be launched on Sky later on this month. this TV bingo show is going to be some what out of the ordinary as it will be fully interactive giving viewers a chance to interact directly with the live TV bingo show from the comfort of their own homes, and play live bingo games that offer up to £1 million each month.
The £10 million TV bingo campaign is the largest ever online bingo promotion and is also the biggest Foxy Bingo promotion to date.
The Foxy Bingo ad campaign will run throughout 2009, and will make use of a wide array of media forms, including TV, radio, poster and press advertisements.
Foxy, Foxy Bingo’s famous mascot, will be featured in the TV ads in a spaceship zooming down to earth with the message: “He’s back!” and “He’s giving away £1 million!” The entire bingo ad is 40 seconds long and will also feature hundreds of excited women gathering to greet Foxy. The scene then transforms into a 70’s disco with everyone dancing to the all time hit, Funky Town.
Managing director of Foxy bingo, Patrick Southon, stated: “We are really excited about our new advertising campaign and red button content. Foxy is the perfect brand to do something different and maintain its fun, quirky and entertaining brand values whilst conveying the excitement of winning and creating calls to action back to the bingo site.”


